It’s no revelation that consumers have shifted the way they consume media. We live in a world where traditional push-based advertising is no longer as effective as it once was because these same consumers no longer view advertisements as valuable and have the ability to drown them in a world of differing content. A combination of ad blindness, ad blocking and even “ad annoyance” has brands scrambling to figure out how to appeal to an audience that wants entertainment, wants information and most importantly wants a dialogue rather than a message. 63% of Millennials alone are now blocking ads according to a study by Retale.
Enter branded entertainment. Agencies and brands across the board are jumping on novel ways to create messages that go far above and beyond a push and delve into the ways audiences will actually enjoy, and in fact seek out what they want to watch. We are in the wild west however, when it comes to actually allowing branded entertainment endeavors to flourish seamlessly. Knowing the below three innovators will allow anyone to get a leg up on the game as it continues to thrive past the $79 Billion a year industry it was in 2015.
From the same streets where deep-dish pizza claimed its rise to fame, Chicago based Philo Media is lending their expertise to push branded video to its highest creative potential. As a leading digital production agency Philo works with brands to concept, produce and distribute premium branded video campaigns with an entertainment first as well as mobile first orientation.
With a resume featuring General Motors, Porsche and Kellogg’s, their team puts the creativity element of video form top shelf. Having the capabilities and resources of competent strategy development, high quality TV level production and full-scale distribution, Philo Media offers an opportunity to produce award-winning branded entertainment campaigns easily, seamlessly and without the bulky agencies of the past.
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