Brands & The Future of Content Ownership

Following the leads of Marriott and Red Bull, Mondelez is flipping the traditional advertising model on its head by investing in its own slate programming with the intent of creating content worth monetizing.

They found massive success with their Stride Production “Heaven Sent” (skip to 54:00 for the jump) which aired live on YouTube and Fox.

To learn more about the program, continue reading Cameron Clarke’s article from The Drum¬†here¬†.

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