Case Study: Porsche

There is no Substitute

Overview

Every successful business leader has his or her own unique set of principles that they have refused to compromise on towards their path to success.

In this series we discover that top business leaders hold themselves to the highest of standards, often sharing a common set of core values and practices with that of Porsche. There are certain principles when it comes to Porsche for which there is no substitute — design, innovation, quality, excellence. By always staying true to these principles and absolutely refusing to compromise, Porsche has never wavered from its standing as being the world’s greatest sports car company.

Watch the full series here.

Distribution Methods
Distribution Method

Full Screen Expandable

An excellent vehicle for generating mass awareness, while providing consumers with a fantastic full length video viewing experience.

Distribution Method

Native In-Feed

Great for driving discovery of your video content and views—both in native publisher environments and back to your preferred landing page (ex. YouTube).

Distribution Method

Guaranteed Views

You’ve invested a lot of time, effort and money into creating compelling video content and you deserve to know its being viewed the right way.

Campaign Highlights

CTR Optimization

7x

Media optimizations during the campaign increased click through rate over 700%.
Continued Viewing

1 in 5

One in five viewers opted to continue watching the video series after a :30 second preview.
Added Value

4x

Campaign received over 400% added value (organic) video views.
Award

Winner of 2014 Cynopsis Model D Awards

Branded Web Series: Informational