Case Study: GMC

Crafted for the Future


GMC is professional grade. To showcase the brand attributes of confidence, leadership, distinction, and intelligence of the GMC Canyon truck line, we developed a series showcasing the precision and skill required to achieve similarly amazing feats that stand the test of time. In Crafted for the Future, we look at Tilley Surfboards and Ascent AeroSystems (Inventors of the Sprite Drone), two companies led by visionary artisans that apply their trade to hand-craft precise, purposeful technology.

Watch the full series here.

1 in 5 of GMC’s targeted audience watched a full long-form video in the series to completion.

Distribution Method

Guaranteed Views

You’ve invested a lot of time, effort and money into creating compelling video content and you deserve to know its being viewed the right way.

Continued Viewing

1 in 5

One in five viewers opted to complete the video series after a :30 second preview.
View Rate


More than 1 in 3 users that came across the videos opted to begin watch at least 30 seconds of content.
CTR Optimization


Optimizations made throughout the campaign helped to increase the completion rate from 15% at the start to over 25% by the end of the campaign.